Hi, I’m Marina!
Experience Designer (XD) based in Berlin, specialized in Digital, Experiential, Graphic and Experience Design.
For the past 10+ years, I’ve designed for Startups and Wearables, was an Assistant Professor at School of Design and led a Design team for successful E-commerce.
From all the projects I’ve worked on, I’m most proud of my
Design Sprint for Uber + OCAD, where we implemented accessibility into the Uber framework, project for Pulska Grupa presented at Venice Biennale of Architecture, building a Shopify theme, helping friends with Medium Skate Mag and skateboarding festival I organize with my friends.
If you want to build better Design Experiences or just have a chat over coffee — get in touch!
Branding and Art Direction
I was lucky enough to work at Design and Advertising agencies in Europe and Canada where I played a role of a Designer (Graphic/Digital/Interactive/UX/Art Director. Sometimes I help small brands and friends vith their brand identities, packaging, exhibition design and editorial work.
Lead Designer for an E-commerce built on Shopify+
Peace Collective is an E-commerce that was built on Shopify, anchored by Products, Community and Foundation. We did a complete Front-end of the shop (Shopify Theme), keeping in mind the possibilities and limitations of Shopify liquid language.
Homepage system structure made it easy to configurate and manage the theme from Administration Panel. By using configurator, you could change the number and position of modules for featured products, lookbooks, featured blog posts and custom made timers that were used for announcing new collections.
Custom Mailchimp templates were also created as a part of streamlined design process.
Email Newsletters (Mailchimp)
Casper x PC | Blue Jays | Girls only | Street One | Street Two
Design Strategy and Innovative Thinking
To drive growth, we need to identify new and future opportunities and rethink measurements to create a new value. I‘ve been practicing storytelling and Design sprints as a lean approach to any project; through user journeys, mapping opportunities, stakeholder co-design and touchpoints while making data-driven decisions.
I use data to solve problems like: how to implement advertising that is not too intrusive for a digital skateboard magazine or how to streamline social media channels through storytelling to get more user engagement (instagram stories, look and feel, peak and off-peak hours, facebook posts, ads retagreting for E-commerce...)
Ask me about case studies!
Random projects I worked on/collaborated
w/ Sebastian Rodriguez, Ivo Matic/ Will Jivcoff/ Pulska Grupa/ Skateboard Klub August Šenoa
Ok, time to be serious and show some tech projects!
I’ve worked as UX, UI, Concept and Interactive Designer as well.
The only way I can lead a Design Experience is to have experience in all design fields, from research to visual, including UX copywriting :)
©Marina Jakulic 2018